Best Posting Practises Guide
Now that you have all these awesome photos and videos the next step is showing the world! We want you to receive maximum engagement on the content we create for you. You're selling online, which means your audience is everyone! The content we create could spread to international viewers who might turn into new customers.
Included in this guide is sizing and the best place to post certain ratios! We send you resized files that are rendered for maximum quality for each platform. Don't worry if this sounds complicated. We organize everything so it's super easy to post content to your social media!
When you receive your content package it will be organized into 3 folders as listed below. We always include the ratio in the file name to make life easier for when they inevitably get moved around.
9x16 Vertical
Best Used On: Instagram Reels, Instagram Stories, Facebook Stories, Tiktok
File Name Example: MyCompany-StopMotion1-Vertical-9x16.mp4
This ratio is used for features that you cannot rotate your phone to enlarge the video. When holding your phone up right these videos will take up the whole screen.
4x5 Grid
Best Used On: Instagram Grid, Facebook
File Name Example: MyCompany-StopMotion1-Grid-4x5.mp4
This ratio is almost a square but slightly taller for Instagram and Facebook grid posts. It will take up a large portion of the viewers screen when it appears on their newsfeed.
16x9 Horizontal
Best Used On: Youtube, Facebook, IGTV, Instagram Grid
File Name Example: MyCompany-StopMotion1-Horizontal-16x9.mp4
This ratio is used for platforms that allow the user to turn their phone and watch the video enlarged. When holding the phone sideways this video will take up the whole screen. These are great for youtube, IGTV, instagram grid post, and facebook.
If you have any questions at all about where to post your content, just shoot us a message!